About Us


Welcome to Pure Reef.

The marine fish hobby is one that evokes a sense of wonder, delight, and fascination. At Pure Reef, we are dedicated to providing you with an extraordinary visit to our store. Our clean, modern store showcases some of the most spectacular fish, corals, and aquarium supplies available.

Our goal is to educate the beginner and enhance the knowledge of the experienced. We are genuinely interested in the success of our customers and will always treat them with honesty and respect regardless of their experience level.


About the Owners

Jorge Medina has been a passionate hobbyist for over 34 years. He and his wife Angela opened their first tropical fish store in 1986 and are the forces behind Pure Reef. Throughout their career, they have worked on countless projects of all sizes and complexities, including custom installations for local Atlanta celebrities and athletes. Their passion for the hobby is visible to all through their active, hands-on approach to operating the store. Jorge and Angela have applied their experience and creativity to deliver Pure Reef and they are readily available to share stories, experiences, and expertise.